Hot Chocolate a Hit at Summer Camp?

27 Jun, 2009  |  Written by JC  |  under Children's ministry, Marketing and Communication

It’s one of the weirdest things that I have seen this year and last year at Centri-Kid Camp in Ridgecrest, NC. It’s hot chocolate and the kids in a complete frenzy for it. But it fits right in with something that I’ve been thinking about a ton.

What is out there that no one else does in Children’s Ministry?

I’m talking with environments, graphics, video, sets, curriculum, relationship building techniques, teaching methods, etc.

Hot Chocolate as the pic suggests is considered something for a holiday so why in the world do the kids go absolutely nuts for it at Summer Camp (which by the way, earlier this week was about 92 degrees)? Part of me says duh, it’s liquid chocolate but the other part of me screams because their parents would never go for it at home. But I wonder home many times that big kid marketing giants Disney and Nickolodeon asked the question what can we give kids that they can’t get at home.

We’ve been going over a ton of ideas like this at BrookwoodKiDs lately and it’s really awesome that we are thinking this question:

What can we offer kids that they can’t get anywhere else?

I don’t know the answer to alot of those questions. But we are thinking them and that is a big, big thing to start doing. Never know, BrookwoodKiDs might come up with the next Hot Chocolate at Summer Camp idea for #kidmin who knows.

One thing I do know is that we need to continue to ask the question.

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