Ministry Marketing: SWOT analysis

2 Dec, 2009  |  Written by JC  |  under Leadership, Marketing and Communication

church-marketing

Maybe you don’t feel like you can totally take on the brunt of change in your ministry and the way they market themselves? Would you like a very easy and practical way to get started without having to just totally destroy any bridge you might have by asking for a total overhaul? Or would you just like to get your feet wet a little bit? Or are you just ready to get past the overly utilized, yet classic infomercial introductory question time?

Then the SWOT analysis is for you!!!

But seriously a great place to start is a SWOT. Contrary to what you might think this has nothing to do with slapping anyone’s wrists or destroying insects, but instead has everything to do with gaining a little focus for your ministry.

Simple Overview Time!

SWOT = Strengths, Weaknesses, Opportunities, and Threats.

Ask yourself some questions about each of these.

Strengths:

  • What would the community say are the strengths of our ministry?
  • What assets do we possess? (financial, property, key relationships, or maybe just awesome people)?
  • What needs are we meeting in the community?
  • We are incredible at…

Weaknesses

  • What would the community say are some weaknesses that are present?
  • Do we have any liabilities?
  • Are there some needs that are obvious that we are not meeting?
  • We are pretty much bad at…

Opportunities

  • Are there trends in your community that you can support, be a part of, or contribute to?
  • Are there needs in the community that we can meet that no one else is?
  • What opportunities are there in the community that align with out strengths?
  • We could really do…

Threats

  • Any community trends that could hinder your impact?
  • Long Term Plans?
  • What is the plan after this leadership is gone?
  • We could do this, but…

Again this is a pretty basic SWOT. But it’s a great place to start the process and gives you some nice ideas with where to go from where you are now!

Hope this helps you out. Have you ever been a part of a SWOT analysis? Give me some details, let me know what the process was like.

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3 Responses so far | Have Your Say!

  1. Aaron Lewis  |  December 4th, 2009 at 8:10 pm #

    Hey man, just wanted to let you know that you are awesome at what you do! I am loving the marketing postings.

    Aaron Lewis - Gravatar
  2. Lucy  |  January 6th, 2010 at 7:59 am #

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Lucy

    http://dataentryjob-s.com

    Lucy - Gravatar
  3. jcisonline  |  January 7th, 2010 at 12:55 am #

    Thank you so much Lucy. Glad to have you and feel free to comment anytime!

    jcisonline - Gravatar

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