Ministry Marketing: Focus

Now usually I’ll give you my own personal insights but I really want you to go check out this post by Kem Meyer. And if you don’t already subscribe to her and you are loving this Marketing Series, then you would be hurting your growth in this area if you didn’t subscribe to her blog.

Now she goes very corporate to give you a picture of what the Identity Crisis looks like with brands. However, when you look at your church, can you say that all aspects from Communication to Assimilation to Environment to Content to Message are all unified in their apparent purpose?

If they aren’t then what does that communicate to prospective “shareholders”? What are you leaving out of the loop when it comes to the heart, core, nucleus of what you do? By leaving that thing out does it communicate something different than the message you intend for people to receive?

I’ll give you an example for #kidmin that most of us probably never think about. Preschool-check in. What value do our preschoolers get from checking in to a desk where they can’t see the attendants and they have nothing to occupy their attention?

Where is an area that you think the church might not be considering when trying to communicate the heart, core, and nucleus of what they are about?