So as I’ve thought about my blog in the last year and I don’t share a lot of the specifics of what we are working on at Brookwood. So this year I wanted to let you peek in a bit more.
We’re currently changing based on some transitions that are happening. I’m trying to discover and discern the culture of the High School Ministry at Brookwood. I’ve been reading a book and they shared a story about Steve Jobs.
After a few weeks, Jobs finally had enough. “Stop!” he shouted at one big product marketing strategy session. “This is crazy.” He grabbed a Magic Marker, padded to a whiteboard, and drew a horizontal and vertical line to make a four-squared chart. “Here’s what we need,” he continued. Atop the two columns he wrote “Consumer” and “Pro”; he labeled the two rows “Desktop” and “Portable.” Their job, he said, was to make four great products, one for each quadrant. “The room was in dumb silence,” Schiller recalled.
Quote taken from Steve Jobs by Walter Isaacson
The room was amazed at the simplicity of what Steve was asking them to do. I was amazed by the amount of organizational focus this creates. So I’ve devised a similar quadrant system for us that we are working through right now.
What we are asking to help us simplify
These boxes obviously don’t solve anything, but they do give us a jumping point. Here are some of the questions that we are asking:
- What do we do for each of these segments? Why?
- Are we more focused on outsiders/insiders? Why or why not? Is this the correct direction?
- What problem/question do the people in each segment have that we can help solve or give resources to help?
So for you, how simple is your strategy? Does every person in your organization know the vision and how their job helps that vision come to fruition? How do you help your volunteers or staff stay focused on the vision?