Yeah I used a poker picture which is generally not a good picture to use when describing successful business practices. However, I think that it’s a good picture for something that we want to talk about.
How do we get people to buy-in to our particular product, organization, or ministry?
This will be a series of posts, so I want to take this with even the simplest idea first. I’ll call it initial buy-in.
In poker, the buy-in is the amount of money that you need to enter a particular game. Most games have minimum or maximum buy-in rates.
So the first thing that you will need to look at in your organization is what price is our initial buy-in?
Is it astronomically high and you leave a lot of people that might be beneficial partners out because of the high cost? Or is the cost so low that every single person you know can get in, even though you might have 200,000 applicants for a single position. You have to ask yourself, what kind of cost are we asking people to pay up front?
The second part is are you attracting the right people.
What if you came to the table expecting a buy-in for a Bingo game? You would probably look really foolish when people throw out chips instead of calling out B 8.
The reality is that sometimes the communication of what you are actually representing is confusing, unclear, and even off-putting. People might not even consider bringing their chips to the table if your new gardening ministry is being communicated as a yard work ministry. I mean who likes yard work?
Not only that, but sometimes people communicate things in crazy ways. If you look desperate, then I probably will look twice in your direction, because I respond to need. However, I am probably in the minority in that situation. Desperation most of the time for people equals failing. So how are you communicating the vision of your product, organization, or even ministry?
So first shot for you is figuring out these two things:
What initial cost am I asking people to pay?
What am I communicating for people to buy-in to, exactly?
Stay tuned for my own formula on Org. Buy-In.
Love You Guys!